Care.com transformation
How we took a public company with an outdated product, crippling tech and design debt, and a stock price of just $5 per share to new heights in 3 years.
design team
We leveled our existing team on mobile app and responsive design, and hired 13 designers and researchers, to elevate the role of design across the organization.
mobile first
Increased TV advertising moved mobile traffic to 70 percent very quickly. We focused on building expertise on mobile apps and mobile web on all squads.
move to agile
We moved from waterfall to agile and adopted tribes, squads and chapters to give our teams product ownership and set them up for success.
design thinking
We quickly taught squads the fundementals of design sprints, user research, and co-design and measured success not just in financial terms, but in how well they solved user's problems.
design system
We created a cross platform, modern design system that resulted in consistency of the user experience across all devices and platforms.
user research
We combined Care's A/B testing with new qualitative research program. Our in depth user interviews developed accurate, empathic user personas, journey's and stories that gave us valuable insights into how to enhance the platform.
Building a Design System
Design and Tech debt can be a dibilitating and frustrating burden on a company with a decade of A/B testing and rapid iteration behind them. After years of rapid growth, Care.com was suffering from a burdensome platform to maintain and was slowing development to a crawl. We took an aggressive approach in building a new design system that could work across every platform, and on any device. As a global company, our design system had to be localized into 11 languages, and our Fortune 500 clients on our B2B platform required us to have a certified accessibile site by the ADA.
Following principles of design thinking and agile methodologies our squads quickly began redesigning specific areas of the user journey within the core product using the new system. Within a year we had all new visitor, home, search, navigation, user profiles and hiring experiences that contributed to higher NPS and revenue success on the platform. The years 2016 thru 2019 represented a comprehensive upgrade of the Care.com ecosystem for B2B, US Consumer and the International platform.
Improving process
In a company unfamiliar with user research, we set a plan in motion to utilize design sprints in 2016, focusing our efforts on user research, personas, workshops and analysis of data to drive a rework of our mobile experience. We piloted this new methodology on our Enrollment squad, which after 3 months of intensive work had great success in increasing conversion of our visitor traffic to premium subscribers.
Following the principles of design thinking and agile methodologies our squads quickly began revitalizing specific areas of the user journey within the core product. Within a year we had new search, navigation, user profiles and hiring experiences that contributed to user success on the platform. The years 2016 thru 2019 represented a comprehensive modification of the entire product line for B2B, US Consumer and our International platform.
Care.com Designs
